Cell phone Marketing is a method of establishing communication with the targeted consumer through mobile device. Medium of communication used is simple marketing text, encouraging the consumer to go to their mobile website or motivating them to participate in an audience based campaign. Few of the tools of the business and some of the concepts used in mobile marketing are MMS, USSD, Bluetooth, infrared, wifi social media, mobile internet, and mobile applications.
Cellular Marketing not only permits individuals to hook up to internet through their cell mobile phones, but also strengthen various communication medium in easy and efficient channels. It is cheaper than traditional marketing resources for both marketer and consumer adwords mobile advertising. It is simple for any of the age group to understand the advertisement spread through mobile marketing.
Mobile SMS Marketing and advertising is an exciting method in the wonderful world of marketing. It provides meaningful solution to reach the targeted audience at the right time with the best offer in form of SMS. The potency of SMS marketing can be decided by the fact that majority of men and women can’t live without SMS. We keep sending text at every minute. It proves the ability to achieve instant access to the focused customer anywhere and anytime. SMS marketing is a fresh communication medium to improve the response rate in an advertising campaign. It also means that customers can be easily engaged.
There are several interesting methods of SMS marketing to boost your business. The first one is to spread vouchers or coupons through SMS. This can improve the sale rate of a business. In addition, it attracts great deal of customers to spread out selling. These SMS coupons can be easily redeemed at any outlet of a specific business.
Alerts, updates and reminders about appointments are a fantastic method for companies and attract customers to increase sales. For example a car mending company is sending a SMS to its client reminding about servicing of their car. Even several banking institutions and cellular network providers are employing this technique to provide several easy features to their customers.
A very interesting and productive idea is inviting bid for auction of particular product through SMS. Firms invite bid on product such as electronic items, washing machine, television, mobile telephone or car. The success of auction is the person with the best and unique bid. Through this kind of SMS marketing, companies can attract attention of customers to a specific product.
There are few interesting options for mobile marketing. One such technique is marketing through Bluetooth proximity. Bluetooth has a restricted reach among audience. Cell phone user can send advertisements, images, business card and it also contact people through sound without need of their mobile quantity. This kind of mobile marketing is utilized in trade shows, activities and occasions in which customer’s cellular phone are in close closeness of Bluetooth device.